Copywriting for the electronic media a practical guide

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Bibliographic Details
Main Author:	Meeske, Milan D.
Format:	Book
Published:	Belmont, CA Thomson/Wadsworth 2006
Edition:	5th ed
Subjects:	Advertising copy Broadcast advertising
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Meeske, Milan D.
245	1	0	\|a Copywriting for the electronic media \|b a practical guide \|c Milan D. Meeske
250	#	#	\|a 5th ed
260	#	#	\|a Belmont, CA \|b Thomson/Wadsworth \|c 2006
300	#	#	\|a xvi, 312 p. \|b ill. \|c 28 cm
500	#	#	\|a Access card for free 4-month subscription to Infotrak (college ed.) inserted
504	#	#	\|a Includes bibliographical references (p. [305]-306) and index
650	#	0	\|a Advertising copy
650	#	0	\|a Broadcast advertising
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=379944
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