Copywriting for the electronic media a practical guide

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Bibliographic Details
Main Author:	Meeske, Milan D.
Format:	Book
Published:	Boston, MA, USA Thomson Learning 2006 (2009 printing)
Edition:	6th ed
Subjects:	Advertising copy Broadcast advertising
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Meeske, Milan D.
245	1	0	\|a Copywriting for the electronic media \|b a practical guide \|c Milan D. Meeske
250	#	#	\|a 6th ed
260	#	#	\|a Boston, MA, USA \|b Thomson Learning \|c 2006 (2009 printing)
300	#	#	\|a xv, 312 p. \|b ill. \|c 28 cm
504	#	#	\|a Includes bibliographical references (p. 303-304) and index
650	#	0	\|a Advertising copy
650	#	0	\|a Broadcast advertising
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