Copywriting for the electronic media a practical guide

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Bibliographic Details
Main Author: Meeske, Milan D.
Format: Book
Published: Boston, MA, USA Thomson Learning 2006 (2009 printing)
Edition:6th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 312 p. ill. 28 cm
Bibliography:Includes bibliographical references (p. 303-304) and index
ISBN:0495411175
9780495411178