The media of mass communication

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Bibliographic Details
Main Author:	Vivian, John
Format:	Book
Published:	Boston, MA Pearson Allyn and Bacon 2008
Edition:	8th ed., 2008 update
Subjects:	Mass media
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780205493708 (alk. paper)
020	#	#	\|a 020549370X (alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a P90 \|b .V53 2008
100	1	#	\|a Vivian, John
245	1	4	\|a The media of mass communication \|c John Vivian
250	#	#	\|a 8th ed., 2008 update
260	#	#	\|a Boston, MA \|b Pearson Allyn and Bacon \|c 2008
300	#	#	\|a xxvii, 516 p. \|b ill. (some col.) \|c 28 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Mass media
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=379732
964	#	#	\|c BOK \|d 01