WRITING for the WEB a practical guide

• Main Author: Jeney, Cynthia L. (Author)
• Format: Book
• Language: English
• Published: Upper Saddle River, NJ Pearson Prentice Hall 2006; ©2006
• Subjects: Technical writing > Design; Web sites > Design
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xvi, 203 pages illustrations,. map 24 cm
• Bibliography: Includes bibliographical references (p. 197-199) and index
• ISBN: 0131192361; 9780131192362

Taking a rhetorical approach, Writing for the Web: A Practical Guide discusses how invention, arrangement, and purpose-driven content can make Web writers more authentic and effective. Written for a wide range of audiences, it introduces students to sound Web writing principles and discusses how technologies, interfaces, and data are impacted by the choices the writer makes. Exercises, assignments, and case scenarios encourage students to practice skills such as captioning photos, incorporating links and writing FAQ pages. Realistic projects help readers learn how to organize content, define writing purpose and craft clear messages that will be powerful enough to impact Web site visitors and their behavior