Prinsip-prinsip pokok periklanan dalam perspektif global

Saved in:
Bibliographic Details
Main Author: Lee, Monle
Other Authors: Johnson, Carla 1944-, Munandar, Haris, Priatna, Dudy
Format: Unknown
Published: Jakarta Prenada Media 2004
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000n a2200000 a 4501
001 wils-378767
020 # # |a 9793464100 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5821  |b .L44 2004 
100 1 # |a Lee, Monle 
245 1 0 |a Prinsip-prinsip pokok periklanan dalam perspektif global  |c Monle Lee & Carla Johnson ; penerjemah Haris Munandar dan Dudy Priatna 
260 # # |a Jakarta  |b Prenada Media  |c 2004 
300 # # |a xiv, 401 p.  |b ill.  |c 22 cm 
500 # # |a Original title' Principles of Advertising : a Global Perspective by Monle Lee & Carla Johnson 
650 # 0 |a Advertising 
700 1 # |a Johnson, Carla  |d 1944- 
700 # # |a Munandar, Haris 
700 # # |a Priatna, Dudy 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=378767 
964 # # |c BOK  |d 01 
998 # # |a 00260##a0011.2.2||00260##b0011.2.2||00260##c0011.2.2||00300##a0011.2.2||00300##b0011.2.2||00300##c0011.2.2||00500##a0011.2.2||01700##a0011.2.2||02700##a0011.2.2||