The 22 immutable laws of branding how to build a product or service into world-class brand

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Bibliographic Details
Main Author:	Ries, Al
Other Authors:	Ries, Laura
Format:	Unknown
Published:	New York HarperBusiness 1998
Subjects:	Brand name products > Management
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-378471
020	#	#	\|a 9781861976055
020	#	#	\|a 1861976054
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HD69.B7 \|b R537 1998
100	1	#	\|a Ries, Al
245	1	4	\|a The 22 immutable laws of branding \|b how to build a product or service into world-class brand \|c Al Ries and Laura Ries
246	1	#	\|a Twenty-two immutable laws of branding
260	#	#	\|a New York \|b HarperBusiness \|c 1998
300	#	#	\|a viii, 182 p. \|b ill. \|c 22 cm
500	#	#	\|a Includes index
650	#	0	\|a Brand name products \|x Management
700	1	#	\|a Ries, Laura
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=378471
964	#	#	\|c BOK \|d 01
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