The 22 immutable laws of branding how to build a product or service into world-class brand
Saved in:
Main Author: | |
---|---|
Other Authors: | |
Format: | Book |
Published: |
New York
HarperBusiness
1998
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
LEADER | 00000n a2200000 a 4501 | ||
---|---|---|---|
001 | wils-378471 | ||
020 | # | # | |a 9781861976055 |
020 | # | # | |a 1861976054 |
040 | # | # | |a DLC |d ITMB |
090 | 0 | 0 | |a HD69.B7 |b R537 1998 |
100 | 1 | # | |a Ries, Al |
245 | 1 | 4 | |a The 22 immutable laws of branding |b how to build a product or service into world-class brand |c Al Ries and Laura Ries |
246 | 1 | # | |a Twenty-two immutable laws of branding |
260 | # | # | |a New York |b HarperBusiness |c 1998 |
300 | # | # | |a viii, 182 p. |b ill. |c 22 cm |
500 | # | # | |a Includes index |
650 | # | 0 | |a Brand name products |x Management |
700 | 1 | # | |a Ries, Laura |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=378471 |
964 | # | # | |c BOK |d 01 |
998 | # | # | |a 00260##a002.17.2||00260##b002.17.2||00260##c002.17.2||00300##a002.17.2||00300##b002.17.2||00300##c002.17.2||00500##a002.17.2|| |