The 22 immutable laws of branding how to build a product or service into world-class brand
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| Format: | Book |
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New York
HarperBusiness
1998
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | viii, 182 p. ill. 22 cm |
| ISBN: | 9781861976055 1861976054 |
The origin of brands how product evolution creates endless possibilities for new brands