Creative strategy in advertising
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances t...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA, USA
Thomson/Wadsworth
2008
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| Edition: | 9th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Creative strategy in advertising