Creative strategy in advertising
CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances t...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA, USA
Thomson/Wadsworth
2008
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| Edition: | 9th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9780495095699 |q paperback |
| 020 | # | # | |a 0495095699 |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5825 |b .J46 2008 |
| 100 | 1 | # | |a Drewniany, Bonnie L. |e author |
| 245 | 1 | 0 | |a Creative strategy in advertising |c Bonnie L. Drewniany, A. Jerome Jewler |
| 250 | # | # | |a 9th ed |
| 264 | # | 1 | |a Boston, MA, USA |b Thomson/Wadsworth |c 2008 |
| 264 | # | 4 | |c ©2008 |
| 300 | # | # | |a 332 pages |b illustrations |c 26 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Jewler's name appears first on the previous edition |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies. |
| 650 | # | 0 | |a Advertising copy |
| 650 | # | 0 | |a Advertising layout and typography |
| 700 | 1 | # | |a Jewler, A. Jerome |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=377951 |
| 964 | # | # | |c BOK |d 01 |
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Creative strategy in advertising