Advertising management text & cases

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Bibliographic Details
Main Author:	Mathur, U. C.
Format:	Book
Published:	New Delhi New Age International 2005 ( 2006 printing)
Edition:	Revised 2nd ed
Subjects:	Advertising > Management > Case studies
Online Access:	Click Here to View Status and Holdings.
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260	#	#	\|a New Delhi \|b New Age International \|c 2005 ( 2006 printing)
300	#	#	\|a xviii, 334 p. \|b il. \|c 24 cm
500	#	#	\|a Includes index
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