Advertising management text & cases

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Bibliographic Details
Main Author: Mathur, U. C.
Format: Book
Published: New Delhi New Age International 2005 ( 2006 printing)
Edition:Revised 2nd ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xviii, 334 p. il. 24 cm
ISBN:8122415946
9788122415940