International and intercultural public relations a campaign case approach
International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply c...
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| Format: | Book |
| Language: | English |
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Boston
Pearson/Allyn & Bacon
2006
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| Online Access: | Click Here to View Status and Holdings. |
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INTERCULTURAL PUBLIC RELATIONS Theories for Managing Relationships and Conflicts with Strategic Publics