International and intercultural public relations a campaign case approach

International and intercultural public relations a campaign case approach

International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply c...

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Bibliographic Details
Main Author: Parkinson, Michael G.
Other Authors: Ekacha, Daradirek
Format: Book
Language:English
Published: Boston Pearson/Allyn & Bacon 2006
Subjects:
Intercultural communication
Public relations
Online Access:Click Here to View Status and Holdings.
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