International and intercultural public relations a campaign case approach

• Main Author: Parkinson, Michael G.
• Other Authors: Ekacha, Daradirek
• Format: Book
• Language: English
• Published: Boston Pearson/Allyn & Bacon 2006
• Subjects: Intercultural communication; Public relations
• Online Access: Click Here to View Status and Holdings.

 International and Intercultural Public Relations provides a format for analyzing public relations campaigns and then applies it in 19 case studies written by public relations scholars. This text uses both the case method and an analysis of public relations campaigns to help students learn to apply concepts of planning, research, and international or intercultural communication to the field of public relations. It is appropriate for general public relations campaigns courses as well as those specifically focused on intercultural or international public relations.