Services marketing management

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Bibliographic Details
Main Author:	Mudie, Peter
Other Authors:	Pirrie, Angela
Format:	Unknown
Published:	Amsterdam Elsevier Butterworth-Heinemann 2006
Edition:	3rd ed
Subjects:	Service industries > Management Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HD9980.5 \|b .M83 2006
100	1	#	\|a Mudie, Peter
245	1	0	\|a Services marketing management \|c Peter Mudie and Angela Pirrie
250	#	#	\|a 3rd ed
260	#	#	\|a Amsterdam \|b Elsevier Butterworth-Heinemann \|c 2006
300	#	#	\|a xii, 267 p. \|b ill. \|c 25 cm
500	#	#	\|a Previous ed. published in 1999 under title: Management and marketing of services
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Service industries \|x Management
650	#	0	\|a Service industries \|x Marketing
700	1	#	\|a Pirrie, Angela
700	#	#	\|a Mudie, Peter
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=376971
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