Services marketing management
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| Other Authors: | |
| Format: | Book |
| Published: |
Amsterdam
Elsevier Butterworth-Heinemann
2006
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Previous ed. published in 1999 under title: Management and marketing of services |
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| Physical Description: | xii, 267 p. ill. 25 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0750666749 9780750666749 |
The management and marketing of services