Handbook of radio and TV broadcasting research procedures in audience, program, and revenues

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Bibliographic Details
Other Authors:	Fletcher, James E. 1935-
Format:	Book
Published:	New York Van Nostrand Reinhold 1981
Subjects:	Broadcasting > Research > Handbooks, manuals, etc Radio audiences > Research > Handbooks, manuals, etc Television viewers > Research > Handbooks, manuals, etc
Online Access:	Click Here to View Status and Holdings.
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001	wils-37692
020	#	#	\|a 0442224176
090	0	0	\|a HE8689.6 \|b .H36
245	1	1	\|a Handbook of radio and TV broadcasting \|b research procedures in audience, program, and revenues \|e dited by James E. Fletcher
260	#	#	\|a New York \|b Van Nostrand Reinhold \|c 1981
300	#	#	\|a viii, 336 p. \|b ill. \|c 29 cm
504	#	#	\|a Includes bibliographical references and index.
650	#	0	\|a Broadcasting \|x Research \|x Handbooks, manuals, etc
650	#	0	\|a Radio audiences \|x Research \|x Handbooks, manuals, etc
650	#	0	\|a Television viewers \|x Research \|x Handbooks, manuals, etc
700	1	#	\|a Fletcher, James E. \|d 1935-
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=37692
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam