Handbook of radio and TV broadcasting research procedures in audience, program, and revenues

Handbook of radio and TV broadcasting research procedures in audience, program, and revenues

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Bibliographic Details
Other Authors: Fletcher, James E. 1935-
Format: Unknown
Published: New York Van Nostrand Reinhold 1981
Subjects:
Broadcasting > Research > Handbooks, manuals, etc
Radio audiences > Research > Handbooks, manuals, etc
Television viewers > Research > Handbooks, manuals, etc
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:viii, 336 p. ill. 29 cm
Bibliography:Includes bibliographical references and index.
ISBN:0442224176

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