Marketing and PR getting customers and keeping them-- without breaking the ban

Saved in:

Bibliographic Details
Main Author:	Holden, Philip R.
Other Authors:	Wilde, Nick
Format:	Book
Published:	London A & C Black 2007
Series:	Business on a shoestring
Subjects:	Small business > Marketing Public relations Marketing Small business > Public relations
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-376916
020	#	#	\|a 9780713675467
040	#	#	\|a EQO \|d ITMB
090	0	0	\|a HF5415 \|b .H74125 2007
100	1	#	\|a Holden, Philip R.
245	1	0	\|a Marketing and PR \|b getting customers and keeping them-- without breaking the ban \|c Philip R. Holden and Nick Wilde
260	#	#	\|a London \|b A & C Black \|c 2007
300	#	#	\|a viii, 200 p. \|b ill. (some col.) \|c 18 cm
490	1	#	\|a Business on a shoestring
504	#	#	\|a Includes bibliographical references (p. 196) and index
650	#	0	\|a Small business \|x Marketing
650	#	0	\|a Public relations
650	#	0	\|a Marketing
650	#	0	\|a Small business \|x Public relations
700	1	#	\|a Wilde, Nick
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=376916
964	#	#	\|c BOK \|d 01
998	#	#	\|a 00260##a003.5.1\|\|00260##b003.5.1\|\|00260##c003.5.1\|\|00300##a003.5.1\|\|00300##b003.5.1\|\|00300##c003.5.1\|\|