Marketing and PR getting customers and keeping them-- without breaking the ban

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Bibliographic Details
Main Author: Holden, Philip R.
Other Authors: Wilde, Nick
Format: Unknown
Published: London A & C Black 2007
Series:Business on a shoestring
Subjects:
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a HF5415  |b .H74125 2007 
100 1 # |a Holden, Philip R. 
245 1 0 |a Marketing and PR  |b getting customers and keeping them-- without breaking the ban  |c Philip R. Holden and Nick Wilde 
260 # # |a London  |b A & C Black  |c 2007 
300 # # |a viii, 200 p.  |b ill. (some col.)  |c 18 cm 
490 1 # |a Business on a shoestring 
504 # # |a Includes bibliographical references (p. 196) and index 
650 # 0 |a Small business  |x Marketing 
650 # 0 |a Public relations 
650 # 0 |a Marketing 
650 # 0 |a Small business  |x Public relations 
700 1 # |a Wilde, Nick 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=376916 
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