Marketing management
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New Delhi
Tata McGraw-Hill
2006
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Edition: | 3rd ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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020 | # | # | |a 007059953X |
020 | # | # | |a 9780070599536 |
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041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.13 |b .S2 2006 |
100 | 1 | # | |a Saxena, Rajan |e author |
245 | 1 | 0 | |a Marketing management |c Rajan Saxena |
250 | # | # | |a 3rd ed |
264 | # | 1 | |a New Delhi |b Tata McGraw-Hill |c 2006 |
264 | # | 4 | |c ©2006 |
300 | # | # | |a xxi, 819 pages |b illustrations |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references (p. 775-804) and index |
650 | # | 0 | |a Marketing |x Management |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=376806 |
964 | # | # | |c BOK |d 01 |
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