Marketing Research Essentials
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
Hoboken, N. J.
John Wiley & Sons
2008
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Edition: | Sixth Edition |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-375129 | ||
005 | 2021810115010 | ||
008 | 211027t20082008XXU ag# ##001 ##eng#D | ||
020 | # | # | |a 9780470131985 |q paperback |
040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.2 |b .M3825 2008 |
100 | 1 | # | |a McDaniel, Carl D. |e author |
245 | 1 | 0 | |a Marketing Research Essentials |c Carl McDaniel, Roger Gates |
250 | # | # | |a Sixth Edition |
264 | # | 1 | |a Hoboken, N. J. |b John Wiley & Sons |c 2008 |
264 | # | 4 | |c ©2008 |
300 | # | # | |a xx, 493, [30] pages |b illustrations |c 26 cm |e 1 CD-ROM (4 3/4 in.) |
336 | # | # | |a text |2 rdacontent |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
337 | # | # | |a computer |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
338 | # | # | |a computer disc |2 rdacarrier |
500 | # | # | |a Accompanying CD-ROM contains SPSS 14.0, student version |
504 | # | # | |a Includes bibliographical references and index |
526 | 0 | # | |5 Accompanying CD-ROM contains ... "SPSS student version 16.0, for Microsoft Windows XP or Vista"--CD-ROM label. |
650 | # | 0 | |a Marketing research |
700 | 1 | # | |a Gates, Roger H. |d 1942- |e author |
740 | 0 | 2 | |a SPSS for Windows |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=375129 |
964 | # | # | |c BOK |d 01 |