Marketing Research Essentials

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Bibliographic Details
Main Authors: McDaniel, Carl D. (Author), Gates, Roger H. 1942- (Author)
Format: Book
Language:English
Published: Hoboken, N. J. John Wiley & Sons 2008
Edition:Sixth Edition
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Online Access:Click Here to View Status and Holdings.
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264 # 4 |c ©2008 
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500 # # |a Accompanying CD-ROM contains SPSS 14.0, student version 
504 # # |a Includes bibliographical references and index 
526 0 # |5 Accompanying CD-ROM contains ... "SPSS student version 16.0, for Microsoft Windows XP or Vista"--CD-ROM label. 
650 # 0 |a Marketing research 
700 1 # |a Gates, Roger H.  |d 1942-  |e author 
740 0 2 |a SPSS for Windows 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=375129 
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