Marketing Research Essentials
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N. J.
John Wiley & Sons
2008
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| Edition: | Sixth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Accompanying CD-ROM contains SPSS 14.0, student version |
|---|---|
| Physical Description: | xx, 493, [30] pages illustrations 26 cm 1 CD-ROM (4 3/4 in.) |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780470131985 |
Marketing research essentials