Think two products ahead secrets the big advertising agencies don't want you to know and how to use them for bigger profits

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Bibliographic Details
Main Author: Mack, Benjamin 1968-
Format: Unknown
Published: Hoboken, N.J. John Wiley & Sons 2007
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Online Access:Click Here to View Status and Holdings.
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245 1 0 |a Think two products ahead  |b secrets the big advertising agencies don't want you to know and how to use them for bigger profits  |c Ben Mack 
260 # # |a Hoboken, N.J.  |b John Wiley & Sons  |c 2007 
300 # # |a xiii, 242 p.  |b ill.  |c 23 cm 
500 # # |a Includes index 
650 # 0 |a Marketing 
650 # 0 |a Product management 
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