Think two products ahead secrets the big advertising agencies don't want you to know and how to use them for bigger profits
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| Format: | Unknown |
| Published: |
Hoboken, N.J.
John Wiley & Sons
2007
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xiii, 242 p. ill. 23 cm |
| ISBN: | 0470055766 (cloth) 9780470055762 (cloth) |
Life-styled marketing how to position products for premium profits