Marketing and multicultural diversity

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Bibliographic Details
Other Authors:	Rao, C. P.
Format:	Book
Published:	Aldershot Ashgate 2006
Series:	New perspectives in marketing
Subjects:	Consumer behavior > Social aspects Market segmentation Marketing > Social aspects
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-374871
020	#	#	\|a 9780754643265 (alk. paper)
020	#	#	\|a 0754643263 (alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.32 \|b .M37 2006
245	0	0	\|a Marketing and multicultural diversity \|c edited by C.P. Rao
260	#	#	\|a Aldershot \|b Ashgate \|c 2006
300	#	#	\|a xii, 275 p. \|b ill. \|c 24 cm
490	1	#	\|a New perspectives in marketing
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Consumer behavior \|x Social aspects
650	#	0	\|a Market segmentation
650	#	0	\|a Marketing \|x Social aspects
700	1	#	\|a Rao, C. P.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=374871
964	#	#	\|c BOK \|d 01