Marketing and multicultural diversity

Marketing and multicultural diversity

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Bibliographic Details
Other Authors: Rao, C. P.
Format: Book
Published: Aldershot Ashgate 2006
Series:New perspectives in marketing
Subjects:
Consumer behavior > Social aspects
Market segmentation
Marketing > Social aspects
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 275 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780754643265 (alk. paper)
0754643263 (alk. paper)

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