Managing product innovation

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Bibliographic Details
Other Authors:	Woodside, Arch G
Format:	Book
Published:	Amsterdam Elsevier 2005
Series:	Advances in business marketing & purchasing v. 13
Subjects:	New products > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0762311592 (hbk.)
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5410 \|b .A36 2005
245	0	0	\|a Managing product innovation \|c edited by Arch G. Woodside
260	#	#	\|a Amsterdam \|b Elsevier \|c 2005
300	#	#	\|a xiii, 780 p. \|b ill. \|c 24 cm
490	1	#	\|a Advances in business marketing & purchasing \|v v. 13
504	#	#	\|a Includes bibliographical references
650	#	0	\|a New products \|x Management
700	1	#	\|a Woodside, Arch G .
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=374764
964	#	#	\|c BOK \|d 01