Customer message management increasing marketing's impact on selling

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Bibliographic Details
Main Author:	Riesterer, Tim
Corporate Author:	American Marketing Association
Other Authors:	Emo, Diane
Format:	Book
Published:	Mason, Ohio Thomson/South-Western 2006
Subjects:	Communication in marketing Value added Sales promotion
Online Access:	Click Here to View Status and Holdings.
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001	wils-374611
020	#	#	\|a 0324313160 (acid-free paper)
020	#	#	\|a 9780324313161
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5438.5 \|b .R545 2006
100	1	#	\|a Riesterer, Tim
245	1	0	\|a Customer message management \|b increasing marketing's impact on selling \|c Tim Riesterer and Diane Emo
260	#	#	\|a Mason, Ohio \|b Thomson/South-Western \|c 2006
300	#	#	\|a viii, 178 p. \|b ill. \|c 24 cm
500	#	#	\|a "American Marketing Association."
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Communication in marketing
650	#	0	\|a Value added
650	#	0	\|a Sales promotion
700	1	#	\|a Emo, Diane
710	1	#	\|a American Marketing Association
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=374611
964	#	#	\|c BOK \|d 01
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