Customer message management increasing marketing's impact on selling

Customer message management increasing marketing's impact on selling

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Bibliographic Details
Main Author: Riesterer, Tim
Corporate Author: American Marketing Association
Other Authors: Emo, Diane
Format: Book
Published: Mason, Ohio Thomson/South-Western 2006
Subjects:
Communication in marketing
Value added
Sales promotion
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"American Marketing Association."
Physical Description:viii, 178 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0324313160 (acid-free paper)
9780324313161

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