Brand culture

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Bibliographic Details
Other Authors:	Askegaard, Sren, Schroeder, Jonathan E. 1962-, Salzer-Morling, Miriam
Format:	Book
Published:	London Routledge 2006
Subjects:	Branding (Marketing) Brand name products
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-374022
020	#	#	\|a 0415355982 (hbk.)
020	#	#	\|a 0415355990 (pbk.)
020	#	#	\|a 9780415355988 (hbk.)
020	#	#	\|a 9780415355995 (pbk.)
040	#	#	\|a BAKER \|d ITMB
090	0	0	\|a HD69.B7 \|b S362 2006
245	0	0	\|a Brand culture \|c edited by Jonathan E. Schroeder and Miriam Salzer-Morling ; with Sren Askegaard ... [et al.]
260	#	#	\|a London \|b Routledge \|c 2006
300	#	#	\|a xv, 218 p. \|b ill. \|c 24 cm
500	#	#	\|a "Simultaneously published in the USA and Canada by Routledge."
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Branding (Marketing)
650	#	0	\|a Brand name products
700	1	#	\|a Askegaard, Sren
700	#	#	\|a Schroeder, Jonathan E. \|d 1962-
700	#	#	\|a Salzer-Morling, Miriam
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=374022
964	#	#	\|c BOK \|d 01
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