Brand culture

Brand culture

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Bibliographic Details
Other Authors: Askegaard, Sren, Schroeder, Jonathan E. 1962-, Salzer-Morling, Miriam
Format: Book
Published: London Routledge 2006
Subjects:
Branding (Marketing)
Brand name products
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Simultaneously published in the USA and Canada by Routledge."
Physical Description:xv, 218 p. ill. 24 cm
Bibliography:Includes bibliographical references and indexes
ISBN:0415355982 (hbk.)
0415355990 (pbk.)
9780415355988 (hbk.)
9780415355995 (pbk.)

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