Consumer behavior building marketing strategy

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Bibliographic Details
Other Authors:	Hawkins, Del I., Best, Roger J., Mothersbaugh, David L.
Format:	Book
Published:	Boston McGraw-Hill/Irwin 2007
Edition:	10th ed
Subjects:	Consumer behavior > Case studies > United States Market surveys > United States Consumer behavior > United States
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0073101370 (book : alk. paper)
020	#	#	\|a 0073261548 (book & CD-ROM)
020	#	#	\|a 9780073101378
040	#	#	\|a UKM \|d ITMB
090	0	0	\|a HF5415.33.U6 \|b C653 2007
245	0	0	\|a Consumer behavior \|b building marketing strategy \|c Del I. Hawkins, David L. Mothersbaugh, Roger J. Best
250	#	#	\|a 10th ed
260	#	#	\|a Boston \|b McGraw-Hill/Irwin \|c 2007
300	#	#	\|a xxiv, 790 p. \|b col. ill. \|c 27 cm. \|e 1 CD-ROM (4 3/4 in.)
504	#	#	\|a Includes bibliographical references and indexes
650	#	0	\|a Consumer behavior \|v Case studies \|z United States
650	#	0	\|a Market surveys \|z United States
650	#	0	\|a Consumer behavior \|z United States
700	1	#	\|a Hawkins, Del I.
700	#	#	\|a Best, Roger J.
700	#	#	\|a Mothersbaugh, David L.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=373694
964	#	#	\|c BOK \|d 01
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