Consumer behavior building marketing strategy

Consumer behavior building marketing strategy

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Bibliographic Details
Other Authors: Hawkins, Del I., Best, Roger J., Mothersbaugh, David L.
Format: Book
Published: Boston McGraw-Hill/Irwin 2007
Edition:10th ed
Subjects:
Consumer behavior > Case studies > United States
Market surveys > United States
Consumer behavior > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxiv, 790 p. col. ill. 27 cm. 1 CD-ROM (4 3/4 in.)
Bibliography:Includes bibliographical references and indexes
ISBN:0073101370 (book : alk. paper)
0073261548 (book & CD-ROM)
9780073101378

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