The rise of brands

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Bibliographic Details
Main Author: Moor, Liz
Format: Unknown
Published: Oxford, UK Berg 2007
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781845203832 (cloth) 
020 # # |a 1845203836 (cloth) 
020 # # |a 9781845203849 (pbk.) 
020 # # |a 1845203844 (pbk.) 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5415.1255  |b .M66 2007 
100 1 # |a Moor, Liz 
245 1 4 |a The rise of brands  |c Liz Moor 
260 # # |a Oxford, UK  |b Berg  |c 2007 
300 # # |a 188 p.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing  |x Social aspects 
650 # 0 |a Intellectual property  |x Management 
650 # 0 |a Branding (Marketing)  |x Management 
650 # 0 |a Brand name products  |x History 
650 # 0 |a Branding consultants  |x Social aspects 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=373561 
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