The rise of brands

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Bibliographic Details
Main Author:	Moor, Liz
Format:	Book
Published:	Oxford, UK Berg 2007
Subjects:	Marketing > Social aspects Intellectual property > Management Branding (Marketing) > Management Brand name products > History Branding consultants > Social aspects
Online Access:	Click Here to View Status and Holdings.
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001	wils-373561
020	#	#	\|a 9781845203832 (cloth)
020	#	#	\|a 1845203836 (cloth)
020	#	#	\|a 9781845203849 (pbk.)
020	#	#	\|a 1845203844 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.1255 \|b .M66 2007
100	1	#	\|a Moor, Liz
245	1	4	\|a The rise of brands \|c Liz Moor
260	#	#	\|a Oxford, UK \|b Berg \|c 2007
300	#	#	\|a 188 p. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Social aspects
650	#	0	\|a Intellectual property \|x Management
650	#	0	\|a Branding (Marketing) \|x Management
650	#	0	\|a Brand name products \|x History
650	#	0	\|a Branding consultants \|x Social aspects
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=373561
964	#	#	\|c BOK \|d 01