The rise of brands

The rise of brands

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Bibliographic Details
Main Author: Moor, Liz
Format: Book
Published: Oxford, UK Berg 2007
Subjects:
Marketing > Social aspects
Intellectual property > Management
Branding (Marketing) > Management
Brand name products > History
Branding consultants > Social aspects
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:188 p. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9781845203832 (cloth)
1845203836 (cloth)
9781845203849 (pbk.)
1845203844 (pbk.)

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