Airline Marketing and Management
An initial review of the structure of the air transport market and the industry marketing environment is followed by detailed chapters examining airline business and marketing strategies, product design and management, pricing and revenue management, current and possible future distribution channels...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Burlington, VT
Ashgate
2007
©2007 |
| Edition: | SIXTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Airline Marketing and Management