exploring TYPOGRAPHY

What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography....

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Bibliographic Details
Main Author: Rabinowitz Deer, Tova (Author)
Format: Book
Language:English
Published: Clifton Park, New York Thomson Delmar Learning 2006
Series:Design exploration series
Subjects:
Online Access:Click Here to View Status and Holdings.
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264 # 4 |c ©2006 
300 # # |a xvii, 414 pages  |b illustrations (some colour)  |c 26 cm 
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500 # # |a "An in-depth guide to the art & techniques of designing with type"--Cover 
504 # # |a Includes bibliographical references (page 393-401) and index 
520 # # |a What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment. 
650 # 0 |a Type and type-founding  |v Handbooks, manuals, etc. 
650 # 0 |a Graphic design (Typography) 
830 # 0 |a Design exploration series 
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