exploring TYPOGRAPHY
What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography....
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Clifton Park, New York
Thomson Delmar Learning
2006
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| Series: | Design exploration series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment. |
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| Item Description: | "An in-depth guide to the art & techniques of designing with type"--Cover |
| Physical Description: | xvii, 414 pages illustrations (some colour) 26 cm |
| Bibliography: | Includes bibliographical references (page 393-401) and index |
| ISBN: | 1401815057 9781401815059 |
Typography