THE FUTURE OF EXCELLENCE IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT Challenges for the Next Generation

THE FUTURE OF EXCELLENCE IN PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT Challenges for the Next Generation

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The Future of Excellence in Public Relations and Communication Management brings together a stellar collection of public relations scholars to address the question: What will happen to continue the seminal theory building in public relations, bolstered by the work of James E. Grunig and Larissa A. G...

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Bibliographic Details
Main Authors: Grunig, Larissa A (Author), Grunig, James E. (Author)
Other Authors: Toth, Elizabeth L editor
Format: Book
Language:English
Published: Mahwah,New Jersey LAWRENCE ERLBAUM ASSOCIATE,PUBLISHERS 2007
Series:LEA's communication series
Subjects:
Public relations
Communication in management
Online Access:Click Here to View Status and Holdings.
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