Real-life marketing and promotion strategies in college libraries connecting with campus and community

Real-life marketing and promotion strategies in college libraries connecting with campus and community

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Bibliographic Details
Other Authors: Petruzzelli, Barbara Whitney
Format: Book
Published: Binghamton, NY Haworth Information Press 2005
Subjects:
Libraries and students
Academic libraries > Marketing
Academic libraries > Public relations
Libraries and colleges
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Co-published simultaneously as College & undergraduate libraries, volume 12, numbers 1/2 2005."
Physical Description:xvi, 192 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:9780789031570 (alk. paper)
0789031574 (alk. paper)
9780789031587 (pbk. : alk. paper)
0789031582 (pbk. : alk. paper)

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