How brands become icons the principles of cultural branding

How brands become icons the principles of cultural branding

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Bibliographic Details
Main Author: Holt, Douglas B.
Format: Book
Published: Boston, Mass. Harvard Business School Press 2004
Subjects:
Popular culture
Brand name products
Branding (Marketing)
Business names
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 265 p. ill. 25 cm
Bibliography:Includes bibliographical references (p. 245-249) and index
ISBN:9781578517749
1578517745

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