THE MARKETING PLAN HANDBOOK
The Marketing Plan Handbook guides you step-by-step through the complete marketing planing progress, from research and analysis to development to strategy and planning for implementation control
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Main Author: | Wood, Marian Burk (Author) |
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Format: | Book |
Language: | English |
Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2008
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Edition: | THIRD EDITION |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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