THE MARKETING PLAN HANDBOOK
The Marketing Plan Handbook guides you step-by-step through the complete marketing planing progress, from research and analysis to development to strategy and planning for implementation control
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Pearson Prentice Hall
2008
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| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | The Marketing Plan Handbook guides you step-by-step through the complete marketing planing progress, from research and analysis to development to strategy and planning for implementation control |
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| Physical Description: | xv, 190 pages illustrations 25 cm |
| Bibliography: | Includes bibliographical references (pages 168-180) and index |
| ISBN: | 0132237555 9780132237550 |
The marketing plan a handbook 
Marketing planning principles into practice