THE MARKETING PLAN HANDBOOK

THE MARKETING PLAN HANDBOOK

The Marketing Plan Handbook guides you step-by-step through the complete marketing planing progress, from research and analysis to development to strategy and planning for implementation control

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Bibliographic Details
Main Author: Wood, Marian Burk (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Pearson Prentice Hall 2008
Edition:THIRD EDITION
Subjects:
Marketing > Handbooks, manuals, etc. > Management
Online Access:Click Here to View Status and Holdings.
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Description
Summary:The Marketing Plan Handbook guides you step-by-step through the complete marketing planing progress, from research and analysis to development to strategy and planning for implementation control
Physical Description:xv, 190 pages illustrations 25 cm
Bibliography:Includes bibliographical references (pages 168-180) and index
ISBN:0132237555
9780132237550

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