The why of consumption contemporary perspectives on consumer motives, goals, and desires

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Bibliographic Details
Other Authors:	Mick, David Glen, Huffman, Cynthia, Ratneshwar, S.
Format:	Book
Published:	London New York Routledge 2003
Series:	Routledge studies in interpretive marketing research
Subjects:	Consumer behavior Consumers > Research
Online Access:	Click Here to View Status and Holdings.
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001	wils-372749
020	0	0	\|a 0415316170
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.32 \|b .W47 2003
245	0	4	\|a The why of consumption \|b contemporary perspectives on consumer motives, goals, and desires \|c edited by S.Ratneshwar, David Glen Mick and Cynthia Huffman
260	0	0	\|a London \|a New York \|b Routledge \|c 2003
300	0	0	\|a xxi, 330 p. \|b ill. \|c 24 cm
490	0	0	\|a Routledge studies in interpretive marketing research
504	0	0	\|a Includes bibliographical references and index
650	#	0	\|a Consumer behavior
650	#	0	\|a Consumers \|x Research
700	1	1	\|a Mick, David Glen
700	1	1	\|a Huffman, Cynthia
700	1	1	\|a Ratneshwar, S.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=372749
964	#	#	\|c BOK \|d 01