The why of consumption contemporary perspectives on consumer motives, goals, and desires

The why of consumption contemporary perspectives on consumer motives, goals, and desires

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Bibliographic Details
Other Authors: Mick, David Glen, Huffman, Cynthia, Ratneshwar, S.
Format: Book
Published: London New York Routledge 2003
Series:Routledge studies in interpretive marketing research
Subjects:
Consumer behavior
Consumers > Research
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxi, 330 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0415316170

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