Brand royalty how the world's top 100 brands thrive & survive

Brand royalty how the world's top 100 brands thrive & survive

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Bibliographic Details
Main Author: Haig, Matt
Format: Book
Published: London Philadelphia, PA Kogan Page 2006
Edition:Pbk. ed
Subjects:
Brand name products
Brand name products > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:vi, 329 p. 22 cm
Bibliography:Includes bibliographical references (p. [319]-320) and index
ISBN:0749448261
9780749448264

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