Be unreasonable the unconventional way to extraordinary business results

Demonstrates how turning traditional approaches on everything from pricing, to cultivating "A" teams, to corporate spending on its head will yield business results. This book gives you the strategies and tools to reproduce Paul Lemberg's results in your company. It introduces a fresh...

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Bibliographic Details
Main Author: Lemberg, Paul (Author)
Format: Book
Language:English
Published: New York McGraw-Hill 2007
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