Managing intellectual property the strategic imperative
The book presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry. Now, in its Fourth Edition, it includes a new chapter on IPR in Biotechnology and numerous cases/caselets in most of the chapters. It provides a strategic framework for IP managemen...
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Format: | Book |
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New Delhi
Prentice-Hall of India Private Limited
2006
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Online Access: | Click Here to View Status and Holdings. |
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100 | 1 | # | |a Sople, Vinod V. |
245 | 1 | 0 | |a Managing intellectual property |b the strategic imperative |c Vinod V.Scople |
260 | # | # | |a New Delhi |b Prentice-Hall of India Private Limited |c 2006 |
300 | # | # | |a xiii, 330 p. |c 24 cm |
500 | # | # | |a Includes index |
520 | # | # | |a The book presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry. Now, in its Fourth Edition, it includes a new chapter on IPR in Biotechnology and numerous cases/caselets in most of the chapters. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and Multiple Choice Questions is available at www.phindia.com/sople This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text valuable. |
650 | # | 0 | |a Intellectual property |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=372521 |
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