Service management and marketing customer management in service competition

Service management and marketing customer management in service competition

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Bibliographic Details
Main Author: Gronroos, Christian 1947- (Author)
Format: Book
Language:English
Published: Chichester, West Sussex, England John Wiley & Sons 2007
Edition:3rd edition
Subjects:
Customer services
Service industries > Marketing
Online Access:Click Here to View Status and Holdings.
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